Today, many businesses have come to realize that the benefits of using social media go beyond just interacting and sharing fun ideas with friends. A new survey from experts reports that over 80% of businesses, from small to big, have recorded massive growth in terms of increased traffic, sales, and of course some attractive profits by using platforms such as Facebook, Twitter, Instagram, and YouTube. With that said, if you are gearing up to start your own business or already have an established one but your marketing strategies aren’t bearing any fruits, its time you thought about adopting social media as a market place to target your customers. Let’s take a look at the major benefits of using social media for business.

Increased exposure

Statistics indicate that face book alone serves over 1.5 billion users across the globe. When you decide to use such a platform to market your business, a word about your products is likely to spread way beyond your immediate geographical area. You will enjoy brand visibility to people of all walks of life.

Reduces your overall marketing cost

The ability to post a video on YouTube or some interesting content about your business on Twitter or facebook can be dramatically cost effective as compared to mailing thousands of pieces or running paid ads. You will reach millions of people without having to dig deeper in your pockets.

You target only the right readers

Think of it this way, traditional marketing strategies work on assumption that when you cast a big net, at least a few fish are likely to be landed on. Well as much as there is some logic in this, you will agree that not all potential customers will be reached. For social media on the other hand, you will focus your efforts only on individuals who are interested in what you offer.

You are able to interact with your customers

With social media you will easily engage with your customers and get personal with them in order to establish some kind of a bond or trust with. Here you will have a chance to reply to their queries and their concerns and make them satisfied with whatever you offer. What’s even better, you will have an opportunity to ask for their opinions about your products and what needs improvement.

Whether you are just testing the waters or have been using social media for a while now, you need to understand the many advantages that different social media platforms can offer your business. As you can see, you will interact easily with your customers, increase traffic to your site and what’s even more important; increase your sales and profit.