Search engine optimization (SEO) doesn’t have to be complicated. It’s simple enough to implement basic SEO into your website all on your own, assuming that you have the time to put into learning it. But on the flip side, there are times when simple just doesn’t cut it.

If you find yourself in a position where you need to up your ante in regards to SEO, because you just aren’t getting the rankings and traffic you need, then you probably need to look into more advanced optimization. This process can be quite extensive, and you’ll probably need to call in a professional to do this kind of overhaul on your website. There can be a lot more to SEO than just keyword density, and basic keyword research.

Keyword density is an important part of basic SEO, but the advanced SEO optimization process goes a lot deeper than that. It can help to understand this process if you know more about how search engines rank websites for web searches. They don’t just look at keyword density. The algorithms that search engines use in order to rank websites can depend on a lot of things, including meta tags included in the HTML of the website. Even if you designed your own website, it can take a lot of additional training to understand how to tweak your code so that it’s SEO optimized.

Advanced SEO optimization methods also need to take into account the popularity of the site over the internet. This not only looks at how much traffic the site already gets on its own, but also pays attention to how often it’s linked to by other websites, and how often it’s mentioned and shared across social media.

This is where it can be strategic for you to have a blog, or to write articles for internet publications that will link back to your website. All of these factors can affect your website’s ranking in search engine’s search results, and you may need extra assistance in order to implement these things properly.

If you’ve already got a website, then breathe a little easier: the most important step has already been taken. But if you’re serious about maximizing the efficiency of that website, you’ll need to look into more advanced SEO methods. Utilizing advanced SEO techniques that are proven to work can make your website that much more effective at driving in traffic. These aren’t just eyes on your website; they’re interested people who are more likely to take advantage of what your website has to offer… after all, that’s why you have your site in the first place, right? You want to be found. You want more customers.