Matt Cutts said “@mrjamiedodd we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though.” And people are going nuts!! What is really going on at Google is this a scare tactic or should webmasters really be scared?

Well Google is ultimately after web spammers and people that try to game there system. So this is not at all surprising. There’s usually an update a couple times a year to fight web spam.  This update will be another change in the SERPS to get rid of website ranking with bad  spammy methods.

Googles spam teams job is to fight spam and low quality websites from filling the search engines with crap content and affiliate sites. Do you want to get the information your looking for when you run a search, or land on some affiliates website that’s trying to get you to signup to his or her product so he can earn a commission, meanwhile feeding you with bad content to get the sale.


Sometimes they scrape content from other writers even. Which is basically theft. So the updates are actually a good thing for businesses and company’s that want to do things the right way.

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