Today, search engine optimization is essential for any serious website. Why is this important? All those that have their own website or blog that has a Google rank that is has, there are ways you can improve the position of your site or blog in Google’s rank results. Search engine optimization is the optimization of websites for search engines, primarily Google, which brings in the highest number of visitors, followed by Yahoo, MSN and AOL. Search engine optimization is done to achieve better positioning for certain keywords.

Just imagine the potential increase in business if your business was shown on the first page of Google’s search results instead of on the 2nd, 3rd or 4th page. To be in the top 10 results on Google is a big deal as the vast majority of surfers do not go past the first page results.

What can help you with this are some tricks that have been developed by experts. However, some notes on how to optimize your website in order to receive a better search engine ranking are given here.

1. Content

Website content is of out most importance. What the search engines love to look for are the keywords within the text. Let’s say you have a site about wild cats but you fail to mention wild cats, lions, tigers, leopards, etc. within the text, the search algorithm will give it a lower ranking or suspect that something is wrong. Therefore be detailed, extensive and use keywords without going overboard. Exaggeration leads to spam and once again lower search engine rankings. The algorithm expects text that is readable by humans and not a machine therefore that is what you need to do as ultimately you want people and not computers to visit your site.

2. URL

Have you noticed that those pages that contain the link in their keywords are better ranked? For example a site such as www.wildcats.com will be better ranked than some similar themed sites.

3. Tags

A tag is part of the HTML code that is used to help search engines index the site and to clarify for the surfer what is on the page and if they can find the information requested in the search results.

• Title tag – title pages or HTML files. For example, if the title of the home page www.wildcats.com “wildcat | African lions.” than this page will be for the search “African Lions” ranked higher than some other sites, eg.. www.kitties.com.
• META DESCRIPTION tag – is about what your site contains. It gives the indexing algorithms an insight on what the page is about if they don’t have this domain. When choosing a domain name combine the most important keyword.

4. URL + Title tag

URL + Title tag when combined can be a powerful weapon. If you included keywords in the title tag and the URL you will have more benefits and thus if you haven’t done so will achieve much better results on a given search engine.

5. Content organisation

Content organization is important because a keyword can be transmitted through the access link and thus let the visitor know that the content on your website is organized.

6. Design and visual impact

At first glance design and visual impact maybe does not seem like a part of search engine optimization, but they are. The goal of SEO is to increase the number of visitors to a site. When this has already been achieved that why push the visitors away with an unattractive design that is either out-dated or too complicated?

7. Links

Links are ultimately what will decide the quality of your website. The better the quality and relevancy of the links you have on your site means that the content on it is good and useful. These are the type of website’s search engines want and need. Google, Bing, Yahoo, Ask and others want only one thing – to provide their users quality answers and results. Yes that is what they do – if all the results are treated equally then the search engines would have lost their purpose.

Advice:

Quality content sells itself so that over time your position is going to grow continuously.