A lot of companies are spending a lot of money on optimizing their websites for search engine searches these days. It’s easy to understand why they would want to do so: more and more people are turning to the internet as their default medium for finding answers, and companies want to be at the top of that list for answers. But jumping right into search engine optimization (SEO) without doing a little research first, would be like putting the cart before the horse. Before you start optimizing your website for search engines, it’ll help to know what keywords you’re optimizing for first. That’s where performing good keyword marketing research comes in.

You don’t want to optimize your website for just any old keyword cluster. You really want to be strategic in your choice of keywords. You want to do some killer keyword marketing research before you settle on the keywords that you really want to highlight on your website. You should keep in mind that these keywords are going to have to fit naturally into the text of your website. You don’t want to sacrifice the quality of your marketing copy just because you need to have a specific keyword density.

One good method of effective keyword marketing research is to consider what kind of search terms you would use yourself, if looking for the type of business or website that you run. Put yourself in your customer’s shoes and ask yourself: what would I type into the search field if I were looking for a site like this? You want to use intuitive terms, and you want to think about variations of those search terms, so that you can maximize your site for the search terms that might commonly be used to find a site like yours.

You can also do a little digging in popular search engines. Many search engines will suggest search terms for you based on the most popular search terms that are typed in. Doing this kind of smart keyword marketing research is a key part of finding the right keywords to use for your own SEO. It’ll help you to utilize the most popular terms, and will prevent you from committing your SEO endeavor to a search term that no one will ever actually use in an internet search. It will help you to ensure that your investment into SEO for your website will be fruitful.