“Making money costs money”: This has long been shared by the entire business community agreement. Although this is very true, no need to spend beyond your means of marketing and promotion.

If you are facing the challenge of finding free or low-cost options to promote your business and expand your business methods, we have a couple of ideas that can help you get started. All of these tips are valuable to business owners at all stages – beginner or experienced – it is important is to mention that we recommend you to pay special attention to the last tip of this list.

Develop an advertising campaign

Wait, doesn’t an ad campaign cost money?

Do not worry! While PPC advertising (pay per click) is not free, it is a perfect marketing strategy for small businesses. The strength of a PPC campaign is not so much the amount of money you invest in it but by the quality of text ads and precision targeting with keywords.If you decide to create a PPC campaign for your business, you should also consider creating a “landing page” free to improve the performance of your ads.

Focus on the Local Markets

A great way to attract the attention of potential customers is to offer an incentive in the form of limited supply depending on your location. If you have a local business, you can use several online platforms that meet local communities. Amazon Local, Yelp, and Foursquare Listings are three examples of such platforms. They offer businesses the possibility to market your local public target directly.

Include your business in appropriate listings

Directories and online ads are great places to promote your business for several reasons: it is easy (just send a link and enter your data) and is almost always free. Many of these websites have a large number of visitors and advanced search technologies, so you can actually run based on a specific query that is relevant to you traffic. Also, it gives value to your SEO settings.

Start a Marketing Newsletter

Newsletters are one of the best ways to keep visitors interested in your offers but are also useful in generating new traffic.This is the power of “word of mouth” online and is certainly one of the most effective tools that accounts for the expansion of your business.

Think of it this way: One of your great emails reach the inbox of a person who previously visited your website and, therefore, is on the list to your newsletter. If the content of your email is attractive and seductive, the caller can easily share this information with your friends, either by forwarding or by clicking the social buttons to share that surely will add to your newsletter.

Create a Web Site “smart SEO”

None of the above suggestions is useful unless you have an amazing website to refer visitors to. Your company needs an online presence, a site where potential customers and other stakeholders can learn about your service and interact with you.

Using a template Wix mobile website SEO-use and smart, you can create a professional website to ensure that PPC campaigns, local deals, directory listings and newsletters take advantage of real business transactions.

Think Innovative and Unusual

The tips listed here are universal and apply to almost any business. However, you are the person who knows your target audience better than anyone and have the power to explore new marketing opportunities that are unique to your niche.

Spend some time researching consumer habits and Internet usage of your potential customers. Where do they come? How can your service provide valuable solutions? You answer these questions will also lead to new possibilities, so stay tuned and always on the hunt for new directions for opportunities affordable and effective marketing.