When starting out a business, entrepreneurs often agree that the hardest part of starting a business is getting customers to be engaged and actually retain the consumers in order to keep them coming back for more. It is true that marketing a new business can be costly, time-consuming, and not always giving the over-the-top -results expected.

Most entrepreneurs cannot afford to use these costly firms or outsource their needs to professionals, so it is clear they have to do it themselves. Nevertheless, there are various tools that can be used by small business in order to get the marketing promotion in order and get their business positioned in people’s minds and bookmarked in their searches.

Go Local

The first element into making some valuable connections and finding some recognition for yourself is going local. Get yourself promoted in local newspapers, radio broadcasts, magazines, and websites. If it is a physical service or product you offer, your chances of engaging customers increase considerably, being able to present your company on the spot, create good references and make a market of returning and trusting customers. Unlike big companies with big PR firms doing all the massive work for them, the key to success in starting businesses is starting off small but steady.

Research your industry on a local basis and engage. Make a pitch on local writers and spike their interest to get them to  mention your business, interview you, or even make an analysis of how your company is relevant or new within your field.

Email market your socks off!

Nowadays, email marketing is the fastest and more reliable lead generation resource since it delivers the best ROI and is not hard to put to the test. By offering information, promotions and discounts, and if your business is changing, a newsletter too, you will create a community with your customers and keep yourself in the talk when they have you on their minds.

Entrepreneurs can use free services such as MailChimp, which allows you to control and create your own campaigns and target your desired customers. If you are aiming toward a more personal touch, you can use Sidekick, which is more of a one-on-one system, and lets you know when your email has been opened.

Take advantage of social media

Think of social networking as the road and think about content marketing strategy as the car or truck responsible for their goods are moving on that road. Both aspects are necessary to get where you want to go. Metrics and reports represent the road signs, directions or even a GPS device that ensures you reach the desired place as quickly as possible.

The construction of this highway takes time. But one of the fastest ways to achieve this is to encourage customers and prospects to connect with your company on LinkedIn, Twitter, Facebook, Instagram and Google+. Make sure your customers get into your corporate social networks. You must put aside your personal social networks

The more you publish, the more up the numbers. The more active you are in the networks, rising numbers of visitors. You have to be prolific if you want to grow your networks. And the content is a great tool to achieve this.

Happy client, happy life

Mostly, you need to focus on creating a client basis that relies on customer satisfaction. The more happy clients you have, the more they are likely to comment amongst friends and family, and hence, recommend your company.