An interesting fact that most people do not know is when you search the query “Miami SEO” with quotations around it and without you are going to be returned with different search results. This is because putting the query in quotations and not putting it in them tells the search engine that you are looking for two different things. When you search for the query “Miami SEO” with quotations around it, it means that you want the search engine to find websites that utilize that keyword phrase exactly how it sits. When you search without quotations, it means that you want the search engine to find websites that use the keyword “Miami” and the keyword “SEO,” but they do not necessarily have to appear right next to each other. The downside to performing a search without the quotations is the fact that the search engine reads the query as if it has the word “or” between it. This means that the results just have to have the keyword “Miami” or “SEO” in them. They do not necessarily have to have both.
This tidbit of information is extremely important to anyone who is trying to use SEO to promote the business of their website in Miami. This is because it is important that your website ranks high in search results with or without the quotations. Unfortunately, not everyone who uses a search engine knows that they can get more accurate results by using quotations. This is why you want to make sure that your website is optimized to cater to individuals with and without this piece of information.