Every small business owner is faced with the challenge of selling enough of their products to make a profit. Small business web promotion is a rapidly growing arena that is quickly moving from simply being an optional piece of your marketing toolkit to becoming an absolutely critical component. Small business web promotion entails so many different features and factors, but small business SEO, or Search Engine Optimization, is a central component of small business web promotion.

Small business SEO is at the heart of a marketing shift from outbound, interruption marketing towards inbound marketing. The perspectival shift towards inbound marketing and away from outbound marketing revolves around the idea of being found by your specific target audience. Instead of pushing your message towards a wide, varied audience who never asked to be solicited by your organization, inbound marketing strives to promote your business by becoming easily found in a variety of ways.

Small business SEO, as an integral part of the inbound marketing movement focuses specifically on helping your small business web promotion by being easily found online via search engine results, paid search results, link-building campaigns, referrals, and optimizing content on your website, social media platforms, and other profiles around the web.

Small business SEO is broadly categorized into two categories: on-site SEO and off-site SEO. On-site SEO includes what you are actively doing on your webpage to garner higher ratings in search engines like Google, Bing, and Yahoo, to build more authority on the Internet from links to your quality content, and optimizing the internal structure of your website by making your pages easily digestible to both humans and search engines, configuring permalink structures, reducing your page load times, and a host of other steps to increase your respectability among both human visitors, your target market, and search engines.

One of the greatest challenges for small business web promotion and small business SEO is to craft compelling content that is both user-oriented and search engine friendly. Too many small businesses fail in the realm of small business SEO because they focus too much on gaining authority in search engines, and they simply pack their content with keywords. For example, a site that wanted to focus on the keyword phrases “small business web promotion” and “small business SEO” might simply include filler content strewn with those phrases “small business web promotion” and “small business SEO.” The problem is that no human wants to read an article that only has the phrases “small business web promotion” and “small business SEO.”

On the other hand, you don’t want to fail for lack of including keywords because that could directly impact your traffic. If you cannot be found in search engines, then you are losing out on potential clients who want your services, but do not even know that you exist.

The best practice is to write for humans first, after all they are the ones who ultimately pay for your services, but to write with a comprehensive knowledge of search engines, small business web promotion, and small business SEO to optimize your content.

Good luck achieving your small business web promotion and small business SEO goals!