The use of social media to create traffic has become very popular recently, and many internet entrepreneurs cannot ignore this fact. But what is the success secret to any social media campaign? The first key in using social media to create traffic is content. If you want to be a success in using social media to create traffic, you will have to write what is relevant and useful and you will have to make sure that what you have written is found in all media including the social media.

One of the most effective methods of using the social media in online marketing and in generating traffic is article marketing. Article marketing is a very effective method of generating traffic, particularly in Search Engine Optimization and especially when you use it in link building. Article marketing is a method through which advertising of a business is done by writing short articles that are connected to the particular industry, and then these articles are circulated online through various channels.
Article marketing works best when keywords are used and the content is fresh and appropriate to the purpose for which it is used. The best way to get people to read your articles is to write on subjects that affect them and deal with their situations. When you write such articles, people will bookmark, retweet, digg and vote up your articles and this will generate traffic to your website.

Using social media promotions to get targeted traffic is also another method of enhancing your online business. Most social media sites were initially just places of networking with friends and colleagues. They have lately however become a channel through which business people can advance their businesses through online marketing techniques.

With millions of people in the social media, there is an unlimited potential that can be put to use. All that is required is for one person to retweet or re-blog information on your products and services and everyone on his or her list will receive a notification about the product or service. This will then create a chain reaction that will enable your product or service to be marketed to millions of people in the social network.

Before you can take advantage of the social media to generate traffic to your website, you will have to join the various prominent active social sites on the internet. These are Facebook, Twitter, MySpace, LinkedIn, Flickr, Bebo, Friendster, Digg, Orkut, among others. After making a wonderful profile, start making comments, creating content, uploading images, and making friends. Your target should be people with interests connected to your interests. The social media works because people create networks through relationships online. By posting, making comments, and sharing links of your friends with the people online, you build relationships.

Online marketers and business entrepreneurs are successfully taking advantage of different methods through social media to increase their visibility, and this has resulted in more revenue for them. Social media has proved to be one of the most effective alternatives of using advertising without much cost to them. Such advertising campaigns are vital to them because in the social media circles, people who are interested in your products or services are bound to visit your website and give you their business, and this is what targeted traffic is all about.