One of the pet peeves of every blogger is an inane comment. Some of these comments are from trolls, who write negative things without justification or reasoning. They are usually lacking in grammar and sentence structure, as well as in general coherence. Not much better are the businesses who post a variety of links in each comment without commenting on anything that the blog actually says. Business owners hoping to learn how to backlink should bring their own experiences into their understanding of backlinks and how they can be incorporated into various blogging formats. This is a good way to tap into the opinions of the client while still respecting the privacy and the personal space of the clients. SEO marketing can often seem impersonal and systematic, but it doesn’t always have to be that way.

For example, do not create blogs that are link farms. If anyone finds these, they are ignored. They serve the purpose of adding to your PageRank, but they do not promote your business in other ways. They do not connect with your customers in a face to face basis as they could. Also, if your business is associated with a link farm, anyone who finds the link farm will not think well of you. Marketing should be more in touch with the public than that. Another bad thing to do is to post comments that are also link farms. They may not contain as many links as the blogs, but they are worse because they are generally associated with sites of ill repute. Often, sites that have sexual or explicit content will post comments on unrelated blogs in order to expand their number of inbound links and increase their exposure. In general, this is frowned upon and all such comments are deleted immediately. Similarly, inoffensive sites that use the same method will be met with the same treatment. You might get a few clicks from the curious and the stupid, but not much more.

Another bad thing to do is to write press releases when there is no new information coming from your company. Recycling news stories is not likely to be effective for those who are hoping to use press releases as commodities for backlinking. While the best, professionally written press releases might get some free backlinking from reputable sites, press releases that do not show any real news will generally be ignored by the public. Hence, businesses should not rely on press releases exclusively for backlinks. Instead, businesses should always take into account the etiquette of blogging sites and make sure that all of their methods are inoffensive to potential customers. Doing this will boost the reputation of the business and ultimately the hard work will pay off. A business that has the genuine buzz created by its customers is likely to do much better than a business that is perpetually relying on generating fake buzz to get by and make the ends meet. A general rule of thumb is to think as a personal blogger would think, though business is your prime interest.