Every month, Google alone receives over 31 billion searches, which means that on average Google receives 1 billion searches a day, and that is one billion searches each and everyday on just Google’s search engine alone. That amounts to over 40 million searches inside of one hour and just under a million searches a minute or rather 700,000 searches per minute. About 12,000 searches are conducted in one second and in the time it took me to compile this first paragraph, about two or three minutes, 3 million people have used Google’s search engine.
We can say that a moderate figure of about a few hundred people will in any likelihood be searching after every single second for what you are selling online. This will not stop after that second, but will go on for the whole day for 24 hours, for seven days a week, for the whole month and for the 365 days of the year. If you can get a fraction of these people to buy what you are selling at least every week, for example get a fraction of the seven billion people who conduct a search online every week looking for what you are selling, how much would you in all probability make in sales? I’d say that you would make a fortune.
If 0.0005 people bought what you were selling, you would have a total of 35,000 in weekly sales. Let as assume that you were selling whatever it is you were selling for about $7. That would make your weekly sales worth $245,000 and a monthly amount of just about $1,000,000 worth. While these figures are just projections based on actual statistical data available online, the important question is this, how many of the seven billion people actually get to see your website? Well the answer is probably nearly not enough. So why do you think that is? The simple answer is that you are probably not visible online. It’s good to be dead level with you. If you are not known online, you will achieve nothing and search engine optimization is the foolproof way to achieve visibility online.
You must get your target market to see what you offer them by generating traffic towards your site. Your target market or target audience is the classification of online customers that are in need of the product that you are selling online. When you know your target market, you need to know how to reach them. Search engine optimization places you at a level where you are visible to the people who are looking for exactly what you are selling. Creating online visibility through search engine optimization will decisively impact on how well you are able to sell online, and the options for this are limitless just as the internet is.
Search engines are the most common method used to locate a product or service anywhere globally. When your website is designed using search engine optimization, it will get its way to the top of the search engines. A higher search ranking always improves the visibility of your website and gives you a platform to present your products or services to your clients.
A website that looks great is wonderful. But that is not enough to draw customers to it. More is required, and this is where search engine optimization comes in. It is very simple actually. The vast majority of internet users search for products, services, and information with the help of search engines such as Google, yahoo, MSN, Bing and many other search engines. The higher your website achieves visibility on these search engines, the more people who get to know that your business exists and the more likely you are to get more business coming in.
Do you want to achieve greater results online? It is time to make your website search engine friendly. It is believed that if your website cannot appear on the first three pages of Google’s search engine, it probably does not exist. It might exist, but to the internet world, it simply does not have an online presence.
When you make any attempt to enhance visibility for your website, we call that Search Engine Optimization (SEO). On-site SEO is the process of improving your website, and off-site SEO is the promotion of the website. When you engage the services of search engine optimizers, they will work at getting your website to high ranks in the search engine result pages (SERPs). But search engine optimization is not just for the purpose of improving the rankings of your website’s visibility, but is also to give your website greater volume of quality traffic from the search engines, through what is called organic or algorithmic leads.
A website that has been optimized for search engines will always generate more internet traffic, and this will enable the business to get more leads which will turn into sales, and thus bring in more revenue for the business. Administering search engine optimization services and hiring an SEO company to deal with complicated internet marketing approach to business, will give a business the competitive advantage that will bring them to the top of the business world.
While this may seem like it is easier said than done, there is more to it than that. It is true that you need to hire an SEO company to help you attain top ranks in most of the search engines by giving you more visibility, and by doing so you get more business coming to you. But the idea of SEO is not just to improve the visibility of your website, but also to increase the visibility and give your website a greater volume of quality traffic from the search engines through what is called organic or algorithmic search results. Organic results are contrasted to search engine marketing (SEM) which is more of an arrangement where you pay to be included in the search engines.
Studies have proved that organic search engine optimization strategies are not only much more cost effective compared to paid advertising; but they are also a more effective tool for online marketing in the long run. When you hire an SEO company, you leave it to the experts who are experienced in putting into practice SEO techniques to achieve the desired results for your website.
Any business that wants to develop a consolidated online presence through internet marketing will need to hire the services of professional SEO. The SEO service will come in and work with you to create a strategy that will promote your business while giving you a regular update through well kept reports and details that will keep you abreast of the progress your site is making.
SEO services are able to analyze your website and provide you with market intelligence that will provide you with valuable and timely information to keep you on top of your competition. The research work that they carry out will help you remain consistently on top of the search engine rankings. Through a unique traffic generator, there are changes that are done to the content and the code of the website so that the websites dominance in the Search Engine Result Pages (SERPs) and directories is improved. Thus the content and the code of the website are edited to improve its visibility in one or many search engines.
Search engine optimization is thus the collective terminology that is used in the search engine industry to describe the act of directly or indirectly enhancing the position or the ranking of a website so as to cause more traffic that will result in business coming to the landing page. Any process that makes an attempt to influence the visibility of a website, or any attempt to give a website a more prominent search engine organic ranking with a view to driving traffic to the website through natural listings or rankings, is called Search engine optimization (SEO).
The figures stated above have been used for the purpose of showing you how important search engine optimization is. We know that a web search engine is constructed with the purpose of searching for information on the word wide web and the FTP (File Transfer Protocol) servers. Search engine results are most commonly displayed in a list of result that is called hits.
A search engine is a program that carries out a process of searching for information by using specific keywords given to it by the person who is using it. A search engine works by sending out a spider to look for as much information as it can. There is another program that is known as an indexer that digests this information and then generates an index that depends on the words that are found on the information that is generated in the search. Every search engine uses what is know as a propriety algorithm to generate its indices, and as a result only essential results are returned for each search. If your website is optimized with the correct keywords, it will be found. This then brings us to the important subject of what keywords are.